sencillo branding
design challenge
Many women’s self-defense lines tend to be flashy and not very discreet. They often come in vibrant colors or are covered in glitter, which, while visually appealing, can draw unwanted attention. In situations where subtlety is crucial for personal safety, these eye-catching features may become a drawback. Balancing style with practicality is important to ensure that self-defense tools can be effectively used without drawing unnecessary attention.
design solution
To solve the issue at hand, Senciilo’s branding was created in a way that disguises these tools as a cosmetic brand. The packaging is fashionable and discreet, offering an extra layer of security. It’s a subtle yet practical addition to modern personal security solutions, allowing women to feel confident and secure in various settings.
project results
The subtle branding and packaging of the Sencillo brand campaign played a key role in the success of the project. By keeping things low-key and classy, it successfully attracts and deters the correct consumers. The discreet packaging allows women to feel comfortable and confident carrying Sencillo products in any situation.
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