portfolio gallery
sencillo branding
Sencillo is a women’s self defense line. The goal of Sencillo’s branding is to disguise these tools as a cosmetic brand. The packaging is fashionable and discreet, offering an extra layer of security. It’s a subtle yet practical addition to modern personal security solutions, allowing women to feel confident and secure in various settings.
nalgene ad campaign
The goal of this project is to create an advertising campaign launching Nalgene’s Monochrome Water Bottle Line. The campaign should reflect Nalgene’s current values of durability, practicality, and sustainability. The campaign should speak to the target audience of active, outdoorsy, adventure seeking individuals.
batiste ad campaign
The goal of this project is to create an ad campaign for Batiste dry shampoo. The campaign strives to fit Batiste’s current branding and resonate with its target audience of young women with fast paced lifestyles. The campaign should be feminine, fun, and energetic.
southern pine lumber branding
The goal of this project is to create branding for an upscale lumber company. The branding strives to create a strong, recognizable identity that highlights its quality and craftsmanship. This involves telling a compelling story and designing a distinctive visual look to stand out from competitors.
waterfront branding
Many casual restaurants have a difficult time branding in a way that is neat and consistent while maintaining a casual appearance. In order for Waterfront to achieve this goal, I developed a clean and organized visual identity, from the logo to the menu design.
sharp – ar piercing app
The goal of the Sharp piercing app is to offer users a personalized interactive platform for all their piercing needs. The aim is to streamline the piercing experience, enhance decision-making and simplify the overall process.
nami ad campaign
The goal of this project was to create an ad campaign for the National Alliance on Mental Illness (NAMI) to raise awareness about mental health, with the primary focus on de-stigmatizing mental health issues and promoting a message of understanding and support. The campaign is intended to match NAMI’s current branding.
tootsie pop anti-vaping campaign
The goal of this project is to create an anti-vaping campaign from Tootsie Pop, targeted to 18-25 year olds. The campaign should grab the attention of the target audience quickly and encourage them to reconsider their vaping habit.