waterfront branding
design challenge
Many casual restaurants have a difficult time branding in a way that is neat and consistent while maintaining a casual appearance. Waterfront was looking to accomplish this with their new branding.
design solution
In order to achieve this goal, I developed a clean and organized visual identity, from the logo to the menu design. This helps convey a sense of professionalism and reliability. Consistency in color schemes and fonts is utilized so that customers can easily recognize the restaurant’s identity across various touch points. A relaxed and approachable vibe is achieved through fun fonts and vibrant colors, as well casual imagery
project results
The project was successful at its goal of creating neat, consistent, and casual branding. This creates an environment where patrons can enjoy a neatly presented dining experience without feeling overly formal or rigid, making them feel right at home and eager to return for more.
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