southern pine lumber branding
design challenge
The goal of this project is to create branding for an upscale lumber company. The branding strives to create a strong, recognizable identity that highlights its quality and craftsmanship. This involves telling a compelling story and designing a distinctive visual look to stand out from competitors.
design solution
This upscale lumber company stands out from competitors with a sophisticated, corporate feel. Its refined logo, elegant design, and professional messaging convey luxury and exclusivity. By emphasizing top quality and customer satisfaction, the brand positions itself as the industry leader, appealing to high-end clients looking for superior products and service..
project results
The project was successful at its goal of creating a brand that stands out from its competitors. Most lumber companies fit an everyman archetype. However, Southern Pine Lumber uses its branding to position itself as an elite choice for lumber, implying better quality, craftsmanship, and service.
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