nalgene ad campaign
design challenge
The goal of this project is to create an advertising campaign launching Nalgene’s Monochrome Water Bottle Line. The campaign should reflect Nalgene’s current values of durability, practicality, and sustainability. The campaign should speak to the target audience of active, outdoorsy, adventure seeking individuals.
design solution
The campaign centers around monochrome ads featuring animals in their natural habitats, each accompanied by a water bottle of the same color. This pairing not only highlights the sleek design and muted hues of the bottles but also reinforces Nalgene’s commitment to sustainability and harmony with nature. This campaign resonates with those who value both style and functionality, seamlessly blending into their active lifestyles. The phrase “For all walks of life,” is used to highlight the products functionality for any situation, as well as the products durability for all life throws at it.
project results
The project was successful, as it resonates with the target audience. By showcasing animals thriving in their environments alongside the Monochrome Line, the audience is invited to envision themselves seamlessly integrated into nature, with Nalgene water bottles as essential companions on their adventures.
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