batiste ad campaign
design challenge
The goal of this project is to create an ad campaign for Batiste dry shampoo. The campaign strives to fit Batiste’s current branding and resonate with its target audience of young women with fast paced lifestyles. The campaign should be feminine, fun, and energetic.
design solution
The campaign features animals with crazy hair alongside unique captions that insinuate a “bad hair day.” This fun approach resonates with young women leading fast-paced lives. It’s playful, relatable, and perfectly fits Batiste’s brand of offering quick hair solutions. With a touch of humor, it highlights Batiste dry shampoo as the go-to fix for busy mornings and unpredictable hair days.
project results
The project was successful at its goal of creating an ad campaign that fits Batiste’s current branding, as it uses the brands current colors and fonts, as well as holds true to the brands feminine, playful energy. The campaign successfully resonates with its target audience of young women with fast paced lifestyles, as it quickly gets the message across that Batiste can help fix a “bad hair day.”
additional projects
